Mark W. Smith
Senior Manager, Social Media Marketing at USA TODAY. Focused on the intersection of journalism and the social Web. Recovering tech columnist. High-five fan.
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The rise of the social Web has made it possible for websites to tailor themselves to each user. Retail sites can, for example, show a unique front page to each visitor based on past purchases and interests gleaned from other websites the person has visited. Some greet this with fear. For others, it’s an opportunity to use a Web that’s designed just for them.
